Master of Business Administration in Marketing Dual Qualification
The Master of Business Administration in Marketing Dual Qualification programme is designed for learners who aspire to develop advanced leadership and management capabilities, with a strong focus on marketing strategy, brand management, digital marketing, and market expansion. The programme is underpinned by a solid foundation in strategy, finance, and operations, enabling learners to make effective decisions in an international business environment.
The Master of Business Administration in Marketing Dual Qualification programme of SwissEdu⁺ is the first programme to integrate the UK National Occupational Standards framework for the Senior Leader role (average salary of £84,240 per year). Upon completion of the programme, learners are awarded a Master’s degree from Partner University, and qualification from an Ofqual UK-Government-recognised Awarding Body.
The dual qualification from Partner University and the United Kingdom is directly recognised by employers in both countries and globally, helping learners confidently begin their professional careers.
The SwissEdu⁺ Master’s programme integrates a Master's degree from Partner University with a UK Government-recognized qualification regulated under the Regulated Qualifications Framework (RQF Level 7 – Ofqual, UK.Gov).
MBA in Marketing
What do you get?
Dual Qualifications
Earn two independent qualifications from Partner University and OTHM (Ofqual UK.Gov).
Accredited
Accredited by Partner University and by awarding bodies regulated under Ofqual (UK.Gov).
Live Class Direct™
Live Class Direct™ learning without intermediaries, ensuring access to the original programme as designed.
Scholarship
Up to 90% scholarship for eligible countries and disadvantaged students.
MBA in Marketing
Programme Details
- OTHM Level 7 Diploma in Strategic Management and Leadership
- MBA in Marketing/MBA in Strategic Digital Marketing from Partner University
Modules
The Master of Business Administration (MBA) in Marketing programme consists of 6 mandatory modules and 1 Dissertation in the field of Business Administration.
Stage 1: Mandatory modules
- Strategic Management (20 UK Credits)
- Strategic Leadership (20 UK Credits)
- Strategic Human Resource Management (20 UK Credits)
- Strategic Marketing (20 UK Credits)
- Strategic Financial Management (20 UK Credits)
- Advanced Business Research Methods (20 UK Credits)
Stage 2: Transition Phase to the Final Stage with Partner Universities
- Dual MBA in Marketing with West Business School, Malta
- Dual MBA in Strategic Digital Marketing with the European Global Institute of Innovation & Technology (EU Global)
In Stage 2, learners select one progression pathway and continue their studies under the coordination and delivery of the program by SIMI Swiss or Partner University. This global learning experience enhances international exposure and strengthens cross-border connections with faculty members, industry experts, and fellow learners from diverse regions.
Qualification Awarded
Upon graduation, students will receive:
- Level 7 Diploma in Strategic Leadership and Management from OTHM (UK government-recognized, equivalent to a Master’s degree in the UK ENIC/NARIC Band 12).
- MBA in Marketing/MBA in Strategic Digital Marketing from awarded by one of the partner universities. Details are available in the “Transition Options” section below.
Entry Requirements
- A Bachelor’s qualification in Majors from accredited universities; or a Level 6 EQF diploma or an equivalent qualification from organizations that are authorized to issue qualifications and have been accredited.
- English proficiency must be at least CEFR (Common European Framework of Reference) level B2 or IELTS 5.5
Learning Mode
Learners participate in Live Class with SIMI lecturers under the SIMI Direct™ model, and upon graduation are awarded qualifications by the the UK’s Ofqual (UK.Gov) Regulated Qualifications Framework (RQF) and partner universities through a cross-recognition mechanism. Within the SwissEdu⁺ system, learners study SIMI’s original Swiss-designed programmes; however, SIMI does not award degrees and instead delegates this authority to its partner universities.
The SIMI Direct™ model is a direct learning model in which learners study directly with SIMI, without any partnerships, franchising, or intermediaries. This ensures full access to the original programme content, without modification, while eliminating third-party risks and issues related to unauthorised local training.
MBA in Marketing
Cross-Recognised Partner University
Learners may select one Transition Option based on their academic and professional aspirations:
Dual Qualification with West Business School, Malta
- Cross-recognised Partner University: West Business School, Malta
- Qualification: Master of Business Administration in Marketing
About West Business School
- West Business School is a leading institution recognized for excellence in business education in Malta, accredited under the Malta Qualifications Framework (MQF) and recognized for qualification equivalency across Europe.
- West Business School is a recognized higher education institution in Malta, licensed by the Malta Further and Higher Education Authority (MFHEA).
- Programs are aligned with the Malta Qualifications Framework (MQF) and referenced to the European Qualifications Framework (EQF).
- Qualifications of West are highly portable and accepted worldwide. They are approved by the relevant authorities for Immigration and higher education worldwide, including but not limited to NZQA, WES, CSCSE China and the UAE.
References:
- Official website of West Business School HERE
Dual Qualification with European Global Institute of Innovation & Technology (EU Global)
- Cross-recognised Partner University: EU Global
- Qualification: MBA in Strategic Digital Marketing từ EU Global
Note: During the transition phase, learners participate in the programme under the academic coordination and delivery of the EU Global
About European Global Institute of Innovation & Technology (EU Global):
- European Global Institute of Innovation and Technology (EU Global) is a higher education institution licensed and accredited by the Malta Further and Higher Education Authority (MFHEA), Government of Malta; recognized under the Malta Qualifications Framework (MQF), which is referenced to the European Qualifications Framework (EQF).
- EU Global is accredited by the Council for Higher Education Development (CHED), USA.
- EU Global is recognized by WES.
- Its qualifications are accepted for evaluation by World Education Services (WES) in Canada and the USA, and are referenced within the ENIC-NARIC Network for international qualification recognition.
- EU Global is a member institution of the private professional network “Association of Professional Higher Education Institutes and Consultants (APHEI), USA”.
References:
- Official website of EU Global HERE
MBA in Marketing
Accredited & Recognised
The power of dual qualifications
The Power of a SwissEdu⁺ Dual Qualifications
- Strong dual recognition: UK RQF National Qualification + UK FHEQ/MQF National Qualification
- Enhanced employability in UK within the field of Business Administration
- Eligible for the UK Skilled Worker Visa, based on the RQF Level 7 qualification officially recognised by the UK Government
- Global recognition through compatibility between FHEQ/RQF frameworks and other national qualification systems(*). See more HERE
- UK Senior Leader Competency Standard: Easily demonstrate professional competence and meet job requirements with an average salary of £84,240 per year. See more HERE
- Expanded opportunities for further study at the next academic level internationally(*).
(*) All recognition or acceptance for further study, including equivalency mapping under competency frameworks, is subject to the specific policies of each country, the competent regulatory authorities, and the internal regulations of the receiving educational institutions. The programme is designed for study and employment within an international context.
Accreditation of SIMI Swiss (SwissUK™ Higher Education Institute) - Programme developer and owner
About the Swiss Information and Management Institute (SIMI Swiss)
SIMI Swiss is a SwissUK™ Higher Education Institute that unites the excellence of Swiss Private Higher Education with the nationally recognised qualification framework of the United Kingdom Government, regulated by Ofqual (UK.Gov). SIMI Swiss holds full international accreditation and awards dual qualifications, combining a Swiss Private Degree with a nationally recognised qualification from the United Kingdom, upholding globally recognised academic standards.
References:
Accreditation of OTHM (UK Government-regulated Ofqual Awarding Body)
About the awarding body – OTHM, an Ofqual-regulated UK Government Awarding Organisation
- Institutional recognition: OTHM is regulated by the Office of Qualifications and Examinations Regulation (Ofqual), the official education regulator of the UK Government. Ofqual recognition number: RN5284. View the official recognition information HERE.
- Programme recognition: OTHM Level 7 Diploma in Strategic Management and Leadership is accredited with the Ofqual UK.Gov code 603/2181/7. Refer to the accreditation information HERE
References:
Ready to work as a Senior Leader (average salary £84,240 per year)
The SwissEdu⁺ Master of Business Administration in Marketing programme integrates the UK Government-regulated national competency framework for the Senior Leader role (see more HERE). This integration not only enables learners to obtain a UK Government-recognised Level 7 national qualification but also offers the following advantages:
- Learn the competencies employers value: Beyond theory, students develop comprehensive KSBs (Knowledge, Skills, and Behaviours) based on UK professional standards.
- Easily demonstrate competence in the workplace: Each learning outcome (L.O.) is aligned with professional criteria, enabling employers to assess and trust a candidate’s capability from the very first interview.
- Gain early opportunities for management positions: Competencies are standardised in line with postgraduate management frameworks, preparing learners for frontline management and supervisory roles.
- Competitive global earnings: The Senior Leader competency standard has an average salary of £84,240 per year in the United Kingdom.
- Internationally recognised professional profile: The competency framework is adopted by multinational corporations, facilitating cross-border career mobility.
- Reduced risk of unemployment or career mismatch: Learners can enter the workforce immediately through an early national qualification pathway.
Key advantage over traditional Master’s programmes: While many graduates struggle to find direction after completing their studies, SwissEdu⁺ students graduate with clearly defined professional competencies and the ability to demonstrate them confidently to employers.
MBA in Marketing
Frequently Asked Questions
Master SwissEdu⁺
Which institution awards the qualification?
The programme awards two qualifications:
- Master of Business Administration in Marketing/MBA in Strategic Digital Marketing – awarded by Partner University
- Level 7 Diploma in Strategic Leadership and Management – awarded by OTHM (United Kingdom)
These two qualifications are fully integrated, creating maximum strength and value for graduates upon completion.
Is the qualification accredited or recognised by any government regulatory body?
Yes.
- The OTHM qualification is regulated by Ofqual (UK Government), ensuring national standards of quality, transparency, and compliance in the United Kingdom.
- The Master’s qualification is awarded by Partner Universities that hold official licences to deliver higher education programmes and are subject to national and/or international accreditation (depending on the Partner University). Please refer to the section above for details on recognised cross-accreditation partners.
Is the qualification recognised in the United Kingdom?
What is the UK Qualification Reference Statement issued by an authorised representative of the UK Department for Education?
The UK Qualification Reference Statement issued by an authorised representative of the UK Department for Education is the highest-level document confirming the status of a graduate’s qualification, serving to authenticate and recognise:
- Verification that the qualification is recognised in the United Kingdom.
- Recognition of the qualification’s level and position within the UK national qualification frameworks, including all three frameworks:
- The Regulated Qualifications Framework of England, Wales, and Northern Ireland (RQF)
- The Scottish Credit and Qualifications Framework (SCQF)
- The Credit and Qualifications Framework for Wales (CQFW)
Example: A qualification recognised by the UK Department for Education with the notation UK Framework Levels – RQF Level 7 / SCQF Level 11 / CQFW Level 7 means that the qualification is classified at the MASTER’S level across the entire United Kingdom and holds academic validity in England, Scotland, Wales, and Northern Ireland.
- Confirmation that the awarding institution is recognised by the UK Government.
- Confirmation of the entry requirements for obtaining the qualification.
- Confirmation of the assessment and examination procedures.
- Confirmation of the graduate’s competency and employability.
- Confirmation of progression opportunities for further study within the UK National Education System after completing the qualification.
How is the qualification benchmarked according to UK ENIC?
UK ENIC benchmarks RQF Level 7 at Band 12, which is equivalent to a Master’s Level. See more details HERE
Is the qualification compatible with the European education frameworks?
Yes.
According to the European Qualifications Framework (EQF), RQF Level 7 is aligned with EQF Level 7. See more details HERE
Is the qualification evaluated as equivalent in the United States and Canada?
Yes. It may be evaluated as equivalent to a Bachelor’s degree or Bachelor-level, depending on the individual application, through:
- CICIC (Canada)
- WES (USA/Canada)
The final outcome depends on the purpose of the evaluation and the independent assessment conducted by these agencies. See more details HERE
Is the qualification suitable for Senior Leader positions?
Yes.
The qualification integrates the competency standards for the Senior Leader – Occupational Code OCC0480 under the UK occupational framework. See more details HERE
What is the average salary level for the corresponding “Senior Leader” occupation?
According to labor market data from the United Kingdom, the average annual salary for the Management and Administration group (which includes manager roles aligned with this programme) is £84,240 per year. See more details HERE
Does the qualification meet the skills requirements for the UK Skilled Worker Visa?
Yes.
According to the Statement of Changes to the UK Immigration Rules (effective 2025), the minimum qualification level for the Skilled Worker Visa has been raised to RQF Level 6.
A qualification at RQF Level 7 exceeds the mandatory academic requirement.
- See more details HERE
Does the qualification allow progression to a next academic level?
Yes. Learners are eligible to apply for postgraduate programs such as:
- Doctor of Business Administration (DBA)
- Doctor of Management / Doctor of Leadership in Marketing and Sales Leadership
- PhD in Marketing, Sales Strategy, Consumer Behaviour, Digital Marketing, or related disciplines
Reference: Recognition of RQF/EQF Level 7 as a Master’s degree under international education standards. See more details: HERE
All qualification recognitions, top-ups, or transfers under the Swiss and UK education systems are subject to the specific policies of the receiving institution or relevant authority — verification should be conducted in advance where applicable.
Does the programme provide support for qualification verification?
Yes.
- OTHM offers an online qualification verification system via QR Code. See more HERE.
- The UK Department for Education confirms that OTHM qualifications (including those bearing the SIMI name) are officially recognised by the UK Government and mapped to RQF Level 6 / SCQF Level 9 / CQFW Level 6 (Bachelor’s Level).
Note
Information regarding the programme, qualifications, accreditation, and recognition is sourced from official publications of the UK Government, regulatory authorities, and other relevant competent organizations. The content is accurate at the time of publication but may change without prior notice based on updates to policies and regulations issued by these authorities.
Although frameworks for recognition, cross-recognition, and equivalency are established on transparent and verifiable criteria, each country, ministry, department, or receiving institution may apply its own regulations during the evaluation and recognition process. Therefore, learners are strongly advised to verify recognition requirements directly with the relevant authority or institution before using the qualification for any specific purpose.
In accordance with principles of transparency and jurisdictional compliance, SIMI Swiss, OTHM, and all related parties do not make any commitment or representation regarding qualification recognition, equivalency, immigration status, or professional licensing in any country, ministry, department, or regulatory body.
This information is provided to ensure accuracy and transparency in public communication, consistent with international standards and best practices in academic disclosure.
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SwissEdu⁺ – Swiss Digital Higher Education
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- Phone: +41 76 236 28 84
- support@simiswiss.ch

